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23 Mar 09

Press Release

Satmap Launches Active 10 Plus

Surrey, U.K. 23 March 2009 - Satmap Systems Ltd., has today announced the launch of the Active 10 Plus which is a one stop GPS solution giving outdoor sports enthusiasts the hardware, software and route planning tools they need to get out and explore. The Active 10 Plus has an RRP of £379.99 which is a saving of £120 if buying all elements of the bundle separately.

Richard Calthrop-Owen, Managing Director for Satmap Systems Ltd, commented: "We've been listening to our customers and this offering has been put together based on their feedback. With the Active 10 Plus customers have everything they need to get started - our latest software, a variety of power options and free access to the Route Planner and Route Share Network. We?ve also included a third off our hugely popular site-centred map."

There is no difference between the performance of the Active 10 and Active 10 Plus, which incorporate the same technology. However, there are two features which differ: the Active 10 Plus comes with a World Base Map and postcode look-up functionality, neither of which is included in the Active 10.

The availability of a World Base Map signals the company's launch into selling European mapping. The Active 10 is already available in The Netherlands and Norway and Ordnance Survey equivalent maps for these and other Western European countries will be available for all customers to purchase by Easter.

The postcode look-up is a fast and easy way to identify UK postcode locations and works on any map. From the routes menu Active 10 Plus users can select GoTo by grid reference or postcode. Due to the licensing requirements the postcode look-up option cannot be retrofitted on the Active 10 and is only available on the Active 10 Plus.

The Active 10 Plus offers two power options: the easy and practical conventional AA alkaline batteries or the rechargeable Lithium Polymer battery offering a longer battery life and lower operating costs.

As technology moves forward, Satmap tries to include all its customers so they too can benefit from the new features and functionality without having to invest in a new unit. For this reason, the company is pleased to be able to offer an update service for those Active 10 owners who would like to have the 1:5 million World Base Map. This service costs ?39.99 plus postage and would suit anyone who plans to use their Active 10 abroad and wants to use the 1:5 million scale in conjunction with the local area topographical mapping. The World Base map is optional and not a requirement for using the unit outside of Great Britain.

The Active 10 Plus will be available from retailers as well as direct from satmap.com from March 23rd.

Technical Specification ? Active 10 & Active 10 Plus

- Ends-

About Satmap Systems Ltd.

Founded in 2005, Satmap Systems Ltd. is based in Surrey, U.K. Backed by a consortium of private investors, the company?s first product, the Active 10, was launched Oct 2007. Offering a unique proposition to the market, the Satmap Active 10 is a simple to use, affordable GPS receiver displaying high quality, digital maps on a large colour screen.

Satmap Systems Ltd. holds the mission to establish new standards in the global market for outdoor sports maps and GPS technology, and to lead this market through continuous innovation and development in order to maintain technical superiority and deliver first class products to the market.

To find out more, please go to our FAQs: http://www.satmap.com/faqs.php

Press contacts:

Helen Calthrop-Owen: Satmap PR & Marketing D: 01372 869083. E: helen.co@satmap.com

Tom Buttle: Consultant, Catalysis. D: 0207 107 2483. E: tom.buttle@catalysis.co.uk

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